The annual Jewelry Collections catalog features fine and fashion jewelry categories as well as engagement and a limited selection of statement jewelry. It is sent to fine jewelry customers through direct mail. In new markets, the catalog is presented to customers during store opening events as an introduction to the brand.
The 2013 catalog highlighted each jewelry collection alongside campaign portraits of strong women. It was printed in 13 different versions and translated into 4 languages and distributed world-wide.
Selected spreads are shown from the 57 page catalog.
Art Direction
Priya Matta
Still Photography
Carlton Davis
Copy
Isabel von Fluegge
Campaign Creative Direction
Karen Silveira and Denise Velez
Campaign Photography
Martin Thompson