Marking the design house’s return to producing its own watches, the CT60 was launched by Tiffany & Co. in 2015. A re-imagining of a watch famously worn by President Franklin D. Roosevelt, the CT60 was marketed as an energetic entry into the market with a storied past, emphasizing Tiffany’s watchmaking heritage.
The catalog featured photographs and ephemera from the Tiffany Archive, campaign shots from Ogilvy & Mather as well as kinetic street photography of New York.
Selected spreads from the 80 page catalog.
Art Direction
Priya Matta
Copy
Isabel von Fluegge
Photography
Richard Burbridge, Adrian Gout, Jaime Chung, Andrew Bordwin and others
Campaign Photography
Ogilvy & Mather