An in-depth retrospective of the life’s work of Elsa Peretti, one of Tiffany & Co.’s most celebrated designers. A close collaboration with Ms. Peretti herself, this 200+ page book catalogued every collection she has ever designed and included personal photographs, rare objects from the Peretti Archive and deep history told by Elsa herself.
Selected spreads from the 258 page book.
Concept & Art Direction
Priya Matta
Styling
Jocelyne Beaudoin
Photography
Josh Haskins, Thomas Milewski, Adam Campanella, Martyn Thompson, Ian Sanderson
An evolution of the annual Collections catalog, This Is Tiffany debuted as an editorial concept. Featuring fine, fashion and statement jewelry, the catalog took an editorial point of view with additional stories about Jean Schlumberger, heritage and personal connection to the brand.
Selected spreads from the 55 page catalog.
Photo Art Direction, selected stories
Priya Matta
Graphic Design
Priya Matta
Photography
Daniel Jackson, Josh Olins, Zoe Ghertner, Richard Burbridge, Thomas Milewski and others
Marking the design house’s return to producing its own watches, the CT60 was launched by Tiffany & Co. in 2015. A re-imagining of a watch famously worn by President Franklin D. Roosevelt, the CT60 was marketed as an energetic entry into the market with a storied past, emphasizing Tiffany’s watchmaking heritage.
The catalog featured photographs and ephemera from the Tiffany Archive, campaign shots from Ogilvy & Mather as well as kinetic street photography of New York.
Selected spreads from the 80 page catalog.
Art Direction
Priya Matta
Copy
Isabel von Fluegge
Photography
Richard Burbridge, Adrian Gout, Jaime Chung, Andrew Bordwin and others
Campaign Photography
Ogilvy & Mather
A holiday card sent to Tiffany Register customers by their sales associate. These cards are produced annually and designed to coordinate with the worldwide Holiday campaign as represented in-store, online and catalog.
Graphic Design
Priya Matta
The annual Jewelry Collections catalog features fine and fashion jewelry categories as well as engagement and a limited selection of statement jewelry. It is sent to fine jewelry customers through direct mail. In new markets, the catalog is presented to customers during store opening events as an introduction to the brand.
The 2013 catalog highlighted each jewelry collection alongside campaign portraits of strong women. It was printed in 13 different versions and translated into 4 languages and distributed world-wide.
Selected spreads are shown from the 57 page catalog.
Art Direction
Priya Matta
Still Photography
Carlton Davis
Copy
Isabel von Fluegge
Campaign Creative Direction
Karen Silveira and Denise Velez
Campaign Photography
Martin Thompson
Tiffany & Co. celebrated 175 years of founding in 2012. To commemorate the event, an advertising campaign was designed to highlight various important events in the company's history.
Media included a cover wrap of both the New York Times (the first cover wrap in the paper's history) and of Women's Wear Daily.
Concept & Graphic Design
Priya Matta
A selection of spreads from the digital look book for the Fall 2013 Tiffany Leather Collection designed by Richard Lambertson and John Truex. This look book introduced the Fall collection to editors and bloggers and showed leather, ostrich and glazed crocodile handbags and accessories in a color palette of cognac, moss and orchid.
Art Direction
Priya Matta
Photography
Thomas Milewski
Advertising that appeared in the Sunday New York Times Style Section. Each ad is conceptualized to take into account company product initiatives as well as the current climate, upcoming holidays and cultural events.
Concept, Styling & Art Direction
Priya Matta
Photography
Thomas Milewski
Copy
Theodore Pettus, Heather Haber, Sahar Muradi
The annual Jewelry Collections catalog features fine and fashion jewelry categories as well as engagement and a limited selection of statement jewelry. It is sent to fine jewelry customers through direct mail. In new markets, the catalog is presented to customers during store opening events as an introduction to the brand.
To highlight the versatility of Tiffany jewelry, new pieces were mixed and matched with classic Tiffany designs to show the customer new ways to style their look. Still life images are shown alongside campaign photography that show model Doutzen Kroes in the looks. Call outs throughout the book educate customers about the design inspiration and Tiffany history behind selected pieces.
The catalog was published in 4 versions and 3 languages and distributed world-wide.
Selected spreads are shown from the 51 page catalog.
Catalog Concept, Graphic Design
& Art Direction
Priya Matta
Copy
Heather Haber
Still Photography
Carlton Davis
Campaign Creative Direction
Karen Silveira and Denise Velez
Campaign Photography
Peter Lindbergh
The preview for the 2013 Blue Book collection which featured an array of pieces largely inspired by the Tiffany Archive during the Gilded Age. This book was sent to press in anticipation of the press event where the collection was showcased. The book was also translated in Chinese for use in China and Hong Kong.
The collection was also celebrated at the Blue Book Gala at Rockefeller Center.
Look Book Concept, Graphic Design
& Art Direction
Priya Matta
Photography
Thomas Milewski
Tiffany occupies the top right corner of Page 3 in the New York Times and advertises every single day.
A selection of Page 3 ads from 2007-2011.
Concept, Styling & Art Direction
Priya Matta
Photography
Thomas Milewski, David Kelley, Phil Garfield, Walter Thomson, Josh Haskin
Copy
Theodore Pettus, Stephanie Van Alyea, Heather Haber, Sahar Muradi
When you occupy the same space in the same newspaper every day, the opportunity to break format brings attention to special holidays and initiatives. The traditional New York Times Page 3 format was broken for events such as the New York Wall Street store opening and selling initiatives such as fashion jewelry during the Summer and statement and fine jewelry during the 175th Anniversary of the company.
Concept, Styling & Art Direction
Priya Matta
Photography
Thomas Milewski, David Kelley, Phil Garfield, Walter Thomson, Josh Haskin
Copy
Theodore Pettus, Stephanie Van Alyea, Heather Haber, Sahar Muradi
